Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Di Kota Bangkinang

Yaniria, Laoili and Hasan, Samsurijal (2020) Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Di Kota Bangkinang. Pasca sarjana STIE Bangkinang, 2 (1). pp. 50-59. ISSN 2723-1305

	Text 2020 JN PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP.pdf Download (447kB)
	Text PR 2020 JNTT PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN DI KOTA BANGKINANG.pdf Download (655kB)
	Text TR 2020 JINTT PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP.pdf Download (2MB)

Abstract

This research was conducted with the aim to test product quality, price and promotion of purchasing decisions and variables that influence purchasing decisions of bottled drinking water in the Aqua and Le-Minerale brands in Bangkinang City. The population in this study were all consumers who made the decision to purchase bottled water Aqua and Le-minerale in Bangkinang City. The technique used in sampling is purposive sampling. The sample in this study were selected as many as 100 people. Hypothesis testing uses multiple linear regression analysis with the help of SPSS 25.00 for windows. The results of the study showed that simultaneous bottling of Aqua had a significant effect on purchasing decisions, whereas bottled drinking water simultaneously had no significant effect on purchasing decisions. Partially, product quality and price have a significant effect on purchasing decisions, while promotion variables have no effect on purchasing decisions.

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