The Contribution of Customer Satisfaction towards Company Image and its impact in Revolution Industry 4.0 Era

Hasan, Samsurijal and Jatininngrum, Citrawati and Gumanti, Miswan (2022) The Contribution of Customer Satisfaction towards Company Image and its impact in Revolution Industry 4.0 Era. Nama Jurnal: IJEBD International Journal of Entrepreneurship and Business Development, 5 (2). pp. 398-368. ISSN 2597-4785

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Abstract

Purpose: This study focus on the crucial factors with the development of the workflows for enhancing the corporate images in the public company. Design/methodology/approach: The reviews were quantitative studies using three primary data (ie, Observation, Questioners, and Interviews) with followed by data analysis and model with the workflow determination. Findings: The result shows company image variable is positively influenced by customer satisfaction variable. Also, the Quality of service reach the level of excellence expected and meet customer needs. The Quality of service becoming very important due to its understanding market and customer needs to and the product or services which should be given by the company. Quality of service is the crucial factor for a company to sustainable and make quality improvements in processing, packaging, and distributing for better company images.

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